James is currently the founder and Managing director of Euree Asset management. Euree runs a master fund portfolio specialising in multi-asset investments across Equities, Fixed Interest, Property, and Alternative Assets.

Previously he was a Board Member and group COO for New York-based Alternative Asset technology platform Qualis Holdings. Qualis housed 30 Alternative Asset strategies across its platform and held a FINRA license. (CRD#: 305935/SEC#: 8-70442). Qualis was sold to the Tifin Group in 2022.

James co-founded the Gemba Group and has served as an executive and non-executive director of the global marketing company The Gemba Group since 2004.

Over the past 25 years, he has combined a professional sporting career, roles at JB Were Goldman Sachs, Gemba, and several successful entrepreneurial ventures in the health, food, tech, financial industries, and data. James has worked with start-ups and early-stage companies in the USA, UK, Australia, South America, and Asia.

James holds an MBA from Insead in France and an Honours degree in Engineering from RMIT in Melbourne, Australia.